Who is the right person to contact? And how do I reach them?
First, check the website for the school. Usually, there is a faculty/staff section that provides a list of staff, administration, and teachers along with phone numbers and email addresses.
Another place to locate key information and updates is community newspapers, local message boards, district Facebook pages, etc. Sometimes communications will come from a city, town, or local community information officer who might announce zoning issues, redistricting, new principal hires, school board meetings, elections, etc. These are all important points to keep track of and use as you are trying to reach these principals and contacts at your schools.
Additionally, you can ask any of your current customers (i.e. coaches, teachers, etc) if they have a relationship with any of the MS or Elementary principals? You would be surprised to learn who is connected to who. Many times students in the groups you work with are the children of those administrators. Think about the athletes, cheerleaders, or band members - they probably have parents who are administrators within that county.
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