As a part of your marketing strategy to sell more products, you need to consider social media and how to increase your presence. Social
media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant, social media marketing is becoming more popular. As an independent fundraising consultant, you have a multi-faceted approach to think about when it comes to social media and how best to use it effectively. Three areas to consider are:
1.Help your customers increase their presence by promoting their
sale 2.Increase your presence as a fundraising expert in your field 3.Partner with other products/companies
Let’s look at the 3 areas for social media presence and include:
1.Help
customers increase social media presence A.Encourage your groups/schools to set up a facebook page plus instagram, and twitter. B.Booster clubs and parent associations can set up a separate page, too. C.Remind groups to promote their sale online. D.Use testimonials, visit various merchants with coupons in the book or have students do a mini commercial asking for support of friends and family. E.Run a contest for the most creative social media commercial or plug for the sale.
2.Increase your presence as the fundraising expert A.Set up your own social media (business) pages (Facebook, Twitter, Instagram, LinkedIn). B.Promote services and products that you offer. C.Cross promote your groups and their sales (like, follow, share). D.Follow pages of your groups (like, follow, share, re-tweet, re-post). E.Actively promote your business - engage with the social media audience.
3.Partner with other products/companies A.Follow the companies you work with / sell for. B.Share their promotions (follow, like, tag, re-tweet, re-post). C.Cross promote your groups and
their sales on the company sites. (re-share)
Many times the companies will put out information specific posts that you can copy and paste. No need to recreate the wheel - just re-share the information especially that is timely and pertinent.
Social Media
Hopefully you’ve seen an increased presence in SaveAround on social media. We are posting more on Facebook, Instagram, and Twitter to help get the word out about fundraising and opportunities to raise money for various groups all across the country. If you need these posts, feel free to share, like, tag, re-tweet, re-post and help increase visibility. Likewise, if you post things about your fundraising business feel free to tag or share with SaveAround and we’ll be happy to re-post, like, follow, and share as well.
HELP US HELP YOU!
When filling out the fundraising agreements, it is critical that you are CLEAR on your notes, information, and instructions. The more details we have, the fewer delays there will be in processing your orders. Please note the following on any contracts you send in:
1.New Group vs. Resign Group
2.Rep Delivering Books vs. Corporate Shipping Books
3.What Market? (don’t make us guess which book you are using for a group)
4.Contact info for the Group Leader including email and cell phone number
1.What year was the first Thanksgiving celebration? 1621 2.How long did the first Thanksgiving celebration last? 3 days 3.Thanksgiving began as an official holiday under which president? Abraham Lincoln 4.When did the Macy’s Thanksgiving
parade start? 1924 5.What meat was brought to the first Thanksgiving? Venison (deer meat) 6.Green bean casserole was introduced in what year? 1955
IDEAS, SUGGESTIONS, OR RECOMMENDATIONS FOR THE NEWSLETTER?
Do you have an idea or topic that you would like to see covered in the Community Conversation newsletter? If so, please send it to sales@savearound.com and we’ll get right on it. Remember if it is something that you would like to know more about or learn about then chances are someone else needs to know it, too.
